Cool mag

Goo the Egg!

I don’t know about you but to me cadbury = childhood + fun and this interactive game cadbury created at bus shelters is just spot on!

At bus stops, you’ve this whole bunch of captive audience all day, bored commuters just waiting to be entertained, so why bore them further with the same old print ads? How more perfect for this brilliant concept!

What a dollar can get you these days

Ok i’m on a augmented reality research rage right now so I’ve stumbled upon plenty of really cool stuff. Here’s one by Burger King, where a US$1 note becomes a AR marker.

BMW z4 super neat campaign using AR

The Z4 launch was done as part of BMW’s latest “Expressions of JOY” initiative. BMW, having always established itself as a innovator, launched the Z4 campaign using Augment Reality. Here users were able to experience the joy of virtually driving a Z4 right on their desk top whilst at the same time creating works of art.

Now, why do we not see this kinda neat stuff in our APAC part of the world!

Funky Forest

This is so pretty. ‘Funky Forest’ is an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. The health of the trees contributes to the overall health of the forest and the types of creatures that inhabit it.

It really brings out the kid in us doesn’t it?

Wait Watching

No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. – Lisa Evans (Cool Hunter)

Digital going analogue

Ok this has nothing to do with anything hi-tech but i just love how Google (the epitome of digital) bridges the digital with the real world with such a simple yet effective activation.

Love it.