BMW z4 super neat campaign using AR

The Z4 launch was done as part of BMW’s latest “Expressions of JOY” initiative. BMW, having always established itself as a innovator, launched the Z4 campaign using Augment Reality. Here users were able to experience the joy of virtually driving a Z4 right on their desk top whilst at the same time creating works of art.

Now, why do we not see this kinda neat stuff in our APAC part of the world!

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