dress me up virtually

With online shopping catching like a virus with retailers & shoppers, this retailer pushes boundaries by introducing a new way to shop online, using Augmented Reality of course. With the virtual dressing room, it takes out some of the guess work from online fashion shopping.

Grain & Pixel did similar activations for Johnnie Walker but perhaps a tad more advanced. There was no need for AR markers, the outfits adjusted in size automatically based on the person’s height & size PLUS all virtual elements appeared on a real mirror.

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