dress me up virtually

With online shopping catching like a virus with retailers & shoppers, this retailer pushes boundaries by introducing a new way to shop online, using Augmented Reality of course. With the virtual dressing room, it takes out some of the guess work from online fashion shopping.

Grain & Pixel did similar activations for Johnnie Walker but perhaps a tad more advanced. There was no need for AR markers, the outfits adjusted in size automatically based on the person’s height & size PLUS all virtual elements appeared on a real mirror.

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s