MasterCard shows who’s the master with Singapore’s first AR campaign

grain&pixel is excited to have been integral in helping MasterCard launch Singapore’s first augmented reality campaign. A bus shelter along the shopping district, Orchard road, was converted into a high tech interactive zone. Commuters were able to flash & use any MasterCard on the screen to navigate  and explore the various privileges MasterCard offers. To add abit of cheekiness, when the user flashes a non-Mastercard (eg. Diners) the screen would display a “technical error” message asking the user to “upgrade” his credit card.

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