The Power of Being Brave

This article has been sitting in my hard-drive since early 2008.

In 2008, it was inspiration for the founding of grain&pixel, where we started from ground zero with little track-record, breaking into a niche that didn’t quite exist. All we had was the hope that advertisers would embrace the idea of being different, taking risk & being brave.

Through the journey, we’ve seen our share of detractors raining our parade, (who were thankfully not our clients but internal ones) but we persevered.

Fast forward to 2010, we’re proud to be able to validate the article. True brand leaders like Nokia, MasterCard, Hewlett-Packard, Diageo (Johnnie Walker), Diet Coke, OPSM, Sunglass Hut, Microsoft (Xbox) took the leap of faith with us in creating revolutionary activations using cutting edge technologies. Grain&Pixel created many media firsts all over the world. We’re immensely proud (& grateful) of our clients who had the courage to step out of convention.


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