Digital Goddess is Forever 21 Times Square NYC

When this blog first started, we featured a digital installation “Hand from above”, at that time it was just a techie experiment.

Forever 21 has cleverly adopted the technology for a real standout ad at Times Square’s giant billboard. A giant model literally grabbed the crowd’s attention by plucking someone from the crowd and tossing him/her aside, kisses them or turn them into a fog.

The billboard relies on technology that’s usually used in government or security surveillance, and  Forever21 had to consult surveillance experts to pull it off. The software even picks up the yellow of the Forever 21 bag, so that anyone holding one is more likely to get noticed by the model.

A truly awesome use of new media technologies with loads of WOW factors!

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