The Post-digital age is here

A insightful article from AdNews by Jeremy Nicholas:

“Digital is not a “New Media” anymore, and is an accepted component in marketing. The best work in this post-digital age blends digital with physical elements…..Campaigns such as Nike’s “Chalkbot” and VWs “Fun Theory”, blend the digital and the physical to create tangible expressions of the brand’s values. These campaigns, and many others like it, take digital beyond the digital environments and create physical experiences which are both compelling to the participants, and to others who see it through broadcast channels.”

1 Comment

  1. […] yesterday I posted an article about how the post-digital age is about blending the digital with the physical […]

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