Be Stupid (or not)

OMG, I’m so LOVING these new works by Diesel!

Just yesterday I posted an article about how the post-digital age is about blending the digital with the physical world.

Diesel in their recent activations shows us just how, in a refreshing and fun way.

First they connected their physical stores with digital:

Then next, they made a dig at digital in the physical world called “Facepark”:

I think their brand value has just sky-rocketed (in my eyes anyway)

Absolutely genius!

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