Do we really want to see more car ads?

There’re so many car ads out there that it’s often hard to differentiate them and if you can’t differentiate them, it’s hard to keep you interested.

So this latest AR campaign by Audi was a real refreshing change.

Visually, the calendar works beautifully as well. Commercially, Audi gets amazing 12 months worth of brand mileage on their advertising dollar.

It’s inspiring to see how the creative boundaries of augmented reality are being pushed  with such innovative work.

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