AR + OOH

What happens when a whole building becomes a Augmented Reality marker?

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glamour goes digital

Enter the beauty section of any department store/pharmacy, you’ll be hit by vast amount of choices, it’s almost impossible to try on all the products. And then technology steps in.  This magic cosmetic mirror that offers a instantaneous digital makeover would make beauty shopping so much easier, faster and alot more fun.

Perhaps adding on a “look-like your favourite celebrity” section to the interactivity would have been cool too. Which look would you choose Angelina Jolie or Jennifer Aniston?

Mini Vending Machine

 

MINI has created a Vending Machine displayed as the largest-ever fully-interactive night projection in Canada . It showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.

Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.