Get your hands (literally & instantly) on the new Ford C-Max

This was similar to a technology/concept we proposed to a notable mobile phone brand. Technology (especially cool ones) moves fast so if you wanna be the first, be quick.

To launch the new Ford C-Max in UK, Ford created a marker-less Augmented Reality experience using JCD’s 6 sheet mall spaces. Using a person’s palm as a marker, the 3D model / advertising experience appears in real time on the user’s hands. What’s a better way to literally put your product into your customer’s hands?

By Ogilvy.

 

Advertisements

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s