Toyota Interactive Wall

Toyota Prius wows with a one-of-a-kind fun & interactive brand experience for the 2011 Detriot Motorshow.

A three-screen multi-touch display in human size presents a trio of slick animated environments, smaller pop-up windows that tout various Toyota Prius features, custom QR codes that visitors can photograph and use elsewhere, windows to contact local Toyota dealers, and activities for children. The animation displayed on the trio of panels rotates in slot machine style so that the front, middle, and rear sections of the car appear to be simultaneously positioned in alternate environments.

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