Interact with your TV ad

To launch the new Honda Jazz, this interactive TV ad campaign (created by W+K London) called “This Unpredictable Life” allows you to literally grab content from the ad as it plays using your iPhone.

In this case, you can grab a character out of the ad. Once you’ve got the character, you can interact with it – For example, singing into the iPhone to make characters dance.

Pretty cool way to keep people from heading to the toilet during a commercial break huh?

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