Social Media in the Real world

This is a really neat and innovative way of connecting Out of Home billboards with Social Media.

The problem with traditional billboard ads is that it’s too much of a one-way communication with consumers only being able to see (if you can get their attention in the first place) the product.

However  Granatapet paired up with Foursquare to come up with this interactive billboard that targets the customer’s senses using social media integration. When someone checks in next to the billboard location, a sample portion of dog food is dispensed at the bottom of the billboard for the owner’s dog.

I can see so many variations of this application for so many other brands. Seriously, with technology available now, why do advertisers need to settle with just aiming for a 2-3 seconds eyeball when they can get their customers to really experience their product & brand?


1 Comment

  1. This is brilliant! I’d like to see Ben & Jerry’s do this 😀

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