Don’t Advertise, Disrupt – 5 Reasons why you should


This is article “5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies” presents a very convincing case on how the direction advertising, in it’s traditional sense, will inevitably be overtaken by experiential advertising. The reason in a nutshell is one word – Technology. It argues that technology has become so much a  part of almost every consumer’s DNA that they demand more than just clever brand tag lines or passive advertising. The audience is now expecting deeper and more meaningful experience and engagement for them to be convinced by the brand’s merits and offerings.

Definitely worth a read to keep ahead of the changing advert-scape.

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