A Fridge that Tweets!

We’re beginning to see more and more campaigns that bridges the world of social media & the physical one. In this case, BonaFont, a bottled water brand, created this brilliant experience of a tweeting fridge. Yes a fridge that sends out a tweet every time you open it! The aim was to remind people to drink water more often.

How it worked:

Bonafont sent a mini fridge with 2 liters of bonafont water to celebrity writers/bloggers. Every time the fridge door opened, a tweet was automatically posted on her twitter telling her fans she was drinking water and motivating them to do the same.

To keep the message going, new personalities would join the cause. Bonafont effectively reminds millions of people to drink 2 liters of water everyday.

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1 Comment

  1. […] it became a platform which allowed you to do anything from chatting to celebs to chatting to your fridge. This was all due to how open the apis are. It has made Twitter a social media platform rather than […]


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