Facebook “Like” in the real world

Hyundai brought the facebook “Like” function into their stand at the biggest automotive event in Netherlands – the AutoRai 2011. By including social media engagement at their stand it ramped up their offline and online success.
By easily connecting a tag to their Facebook account, Hyundai visitors were able to instantly share their favourite Hyundai cars with their Facebook friends in an exciting and fun way. Just a quick scan of the the special tag on one of the sleek pillars placed next to each Hyundai model, and a “Like” post was automatically placed on their Facebook wall.
Using this cutting-edge method, Hyundai achieved some fascinating results. During the event more than 10.000 “Likes” were posted on Facebook, reaching approximately 2,000,000 people online and the Dutch division of Hyundai made 1000 new friends on its freshly created Facebook page.

Credits:
Creative concept by agency Fitzroy Amsterdam
For client Hyundai
Technical execution Hyundai at AutoRai by SowiSocial

 

Contact us if you’re interested in bringing facebook into your next real world campaign.

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