National Geographic brings the wilderness to shoppers

Awesome use of AR, just love seeing these large scale applications of the technology.

Nicely done.


An Augmented Reality Experience you just can’t ignore

An immersive experience using Augmented Reality and a Large Format LED board in London. This gels perfectly with the concept of Angels Falling from the Sky.

We’d love to do an execution like this in the Westfield mall’s LED boards! or  in the (too many) LED boards that populate the streets of Singapore.

Interact with your TV ad

To launch the new Honda Jazz, this interactive TV ad campaign (created by W+K London) called “This Unpredictable Life” allows you to literally grab content from the ad as it plays using your iPhone.

In this case, you can grab a character out of the ad. Once you’ve got the character, you can interact with it – For example, singing into the iPhone to make characters dance.

Pretty cool way to keep people from heading to the toilet during a commercial break huh?

The iButterfly Effect

“iButterfly” is an interesting iPhone application using AR, motion sensor, and GPS functions to collect coupons. The creative aspect of it allows users to customise their butterflies by snapping images of their environment. A practical/functional use for it is – through the iButterfly, it will deliver coupons, diverse information and contents which can be shared amongst friends.

Thanks to mediacafe for featuring this.

Get your hands (literally & instantly) on the new Ford C-Max

This was similar to a technology/concept we proposed to a notable mobile phone brand. Technology (especially cool ones) moves fast so if you wanna be the first, be quick.

To launch the new Ford C-Max in UK, Ford created a marker-less Augmented Reality experience using JCD’s 6 sheet mall spaces. Using a person’s palm as a marker, the 3D model / advertising experience appears in real time on the user’s hands. What’s a better way to literally put your product into your customer’s hands?

By Ogilvy.



What happens when a whole building becomes a Augmented Reality marker?

Watch this video:

glamour goes digital

Enter the beauty section of any department store/pharmacy, you’ll be hit by vast amount of choices, it’s almost impossible to try on all the products. And then technology steps in.  This magic cosmetic mirror that offers a instantaneous digital makeover would make beauty shopping so much easier, faster and alot more fun.

Perhaps adding on a “look-like your favourite celebrity” section to the interactivity would have been cool too. Which look would you choose Angelina Jolie or Jennifer Aniston?

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