Projection Gaming

What’s better than fancy projection mapping? An interactive one. Good stuff done by Chelsea Football Club.


Virtual Supermarket in a subway

Tesco in S. Korea pushed boundaries with the humble QR code with this out-of-the-box activation in a subway. The supermarket literally and virtually brought it’s store to the people where they could make online purchases by scanning the item’s QR codes with their smartphones.



Facebook “Like” in the real world

Hyundai brought the facebook “Like” function into their stand at the biggest automotive event in Netherlands – the AutoRai 2011. By including social media engagement at their stand it ramped up their offline and online success.
By easily connecting a tag to their Facebook account, Hyundai visitors were able to instantly share their favourite Hyundai cars with their Facebook friends in an exciting and fun way. Just a quick scan of the the special tag on one of the sleek pillars placed next to each Hyundai model, and a “Like” post was automatically placed on their Facebook wall.
Using this cutting-edge method, Hyundai achieved some fascinating results. During the event more than 10.000 “Likes” were posted on Facebook, reaching approximately 2,000,000 people online and the Dutch division of Hyundai made 1000 new friends on its freshly created Facebook page.

Creative concept by agency Fitzroy Amsterdam
For client Hyundai
Technical execution Hyundai at AutoRai by SowiSocial


Contact us if you’re interested in bringing facebook into your next real world campaign.

A Fridge that Tweets!

We’re beginning to see more and more campaigns that bridges the world of social media & the physical one. In this case, BonaFont, a bottled water brand, created this brilliant experience of a tweeting fridge. Yes a fridge that sends out a tweet every time you open it! The aim was to remind people to drink water more often.

How it worked:

Bonafont sent a mini fridge with 2 liters of bonafont water to celebrity writers/bloggers. Every time the fridge door opened, a tweet was automatically posted on her twitter telling her fans she was drinking water and motivating them to do the same.

To keep the message going, new personalities would join the cause. Bonafont effectively reminds millions of people to drink 2 liters of water everyday.

Nicely done Interactive Retail Storefront

A retail window for a streetwear brand – The breakdancer (?) who looks like he’s within a room in the store reacts to passerby’s movements in a cool & synchronized manner.

It’s about time retail storefront gets a digital update….compare this with your usual deadpan mannequins! Nicely done.

Don’t Advertise, Disrupt – 5 Reasons why you should


This is article “5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies” presents a very convincing case on how the direction advertising, in it’s traditional sense, will inevitably be overtaken by experiential advertising. The reason in a nutshell is one word – Technology. It argues that technology has become so much a ¬†part of almost every consumer’s DNA that they demand more than just clever brand tag lines or passive advertising. The audience is now expecting deeper and more meaningful experience and engagement for them to be convinced by the brand’s merits and offerings.

Definitely worth a read to keep ahead of the changing advert-scape.

Social Media in the Real world

This is a really neat and innovative way of connecting Out of Home billboards with Social Media.

The problem with traditional billboard ads is that it’s too much of a one-way communication with consumers only being able to see (if you can get their attention in the first place) the product.

However ¬†Granatapet paired up with Foursquare to come up with this interactive billboard that targets the customer’s senses using social media integration. When someone checks in next to the billboard location, a sample portion of dog food is dispensed at the bottom of the billboard for the owner’s dog.

I can see so many variations of this application for so many other brands. Seriously, with technology available now, why do advertisers need to settle with just aiming for a 2-3 seconds eyeball when they can get their customers to really experience their product & brand?