An Augmented Reality Experience you just can’t ignore

An immersive experience using Augmented Reality and a Large Format LED board in London. This gels perfectly with the concept of Angels Falling from the Sky.

We’d love to do an execution like this in the Westfield mall’s LED boards! or  in the (too many) LED boards that populate the streets of Singapore.

4D Fashion CatWalk Show by Ralph Lauren London

This is jaw dropping incredible. Very very awesome move away from the usual fashion catwalk showcase to something truly spectacular.

AR + OOH

What happens when a whole building becomes a Augmented Reality marker?

Watch this video:

Mini Vending Machine

 

MINI has created a Vending Machine displayed as the largest-ever fully-interactive night projection in Canada . It showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.

Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.

 

Doesn’t this look familiar?!

Let’s play a “spot the difference” game.

Now have a look at this BMW video (done in May 2010)

and then have a look at the Volvo one (done in 2009)

While I applaud BMW (singapore) for jumping on the 3D technology bandwagon, with a building projection that’s been technically well executed.

But is it me or does the BMW content & concept look extremely similar to Volvo’s?  The hands, the 3D tiles, the reference to “life’s ideals” etc

Pretty surprising for a brand like BMW who prides itself as being a cutting edge leader in terms of design & technology. As a consumer & a BMW fan, it’s really troubling to watch a BMW ad and think “Omg, BMW’s trying to be a Volvo!” *shudder*

I guess this could be a case of the agency using technology for technology sake. A little bit more imagination & originality would’ve gone a long way on this one.

Funky Forest

This is so pretty. ‘Funky Forest’ is an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. The health of the trees contributes to the overall health of the forest and the types of creatures that inhabit it.

It really brings out the kid in us doesn’t it?

Digital going analogue

Ok this has nothing to do with anything hi-tech but i just love how Google (the epitome of digital) bridges the digital with the real world with such a simple yet effective activation.

Love it.

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