Projection Gaming

What’s better than fancy projection mapping? An interactive one. Good stuff done by Chelsea Football Club.


Virtual Supermarket in a subway

Tesco in S. Korea pushed boundaries with the humble QR code with this out-of-the-box activation in a subway. The supermarket literally and virtually brought it’s store to the people where they could make online purchases by scanning the item’s QR codes with their smartphones.



Facebook “Like” in the real world

Hyundai brought the facebook “Like” function into their stand at the biggest automotive event in Netherlands – the AutoRai 2011. By including social media engagement at their stand it ramped up their offline and online success.
By easily connecting a tag to their Facebook account, Hyundai visitors were able to instantly share their favourite Hyundai cars with their Facebook friends in an exciting and fun way. Just a quick scan of the the special tag on one of the sleek pillars placed next to each Hyundai model, and a “Like” post was automatically placed on their Facebook wall.
Using this cutting-edge method, Hyundai achieved some fascinating results. During the event more than 10.000 “Likes” were posted on Facebook, reaching approximately 2,000,000 people online and the Dutch division of Hyundai made 1000 new friends on its freshly created Facebook page.

Creative concept by agency Fitzroy Amsterdam
For client Hyundai
Technical execution Hyundai at AutoRai by SowiSocial


Contact us if you’re interested in bringing facebook into your next real world campaign.

An Augmented Reality Experience you just can’t ignore

An immersive experience using Augmented Reality and a Large Format LED board in London. This gels perfectly with the concept of Angels Falling from the Sky.

We’d love to do an execution like this in the Westfield mall’s LED boards! or ¬†in the (too many) LED boards that populate the streets of Singapore.

4D Fashion CatWalk Show by Ralph Lauren London

This is jaw dropping incredible. Very very awesome move away from the usual fashion catwalk showcase to something truly spectacular.

Social Media in the Real world

This is a really neat and innovative way of connecting Out of Home billboards with Social Media.

The problem with traditional billboard ads is that it’s too much of a one-way communication with consumers only being able to see (if you can get their attention in the first place) the product.

However ¬†Granatapet paired up with Foursquare to come up with this interactive billboard that targets the customer’s senses using social media integration. When someone checks in next to the billboard location, a sample portion of dog food is dispensed at the bottom of the billboard for the owner’s dog.

I can see so many variations of this application for so many other brands. Seriously, with technology available now, why do advertisers need to settle with just aiming for a 2-3 seconds eyeball when they can get their customers to really experience their product & brand?


Toyota Interactive Wall

Toyota Prius wows with a one-of-a-kind fun & interactive brand experience for the 2011 Detriot Motorshow.

A three-screen multi-touch display in human size presents a trio of slick animated environments, smaller pop-up windows that tout various Toyota Prius features, custom QR codes that visitors can photograph and use elsewhere, windows to contact local Toyota dealers, and activities for children. The animation displayed on the trio of panels rotates in slot machine style so that the front, middle, and rear sections of the car appear to be simultaneously positioned in alternate environments.

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