Step inside the Circuit: A Johnnie Walker Facebook experience

Step Inside the Circuit

“Developed by Iris Singapore, the new campaign is the latest installment of the ‘Step inside the circuit’ branded content platform that the spirits maker is hosting as part of its sponsorship of the Vodafone McLaren Mercedes formula one racing team.

The campaign includes an online video entitled ‘Drive of a Lifetime’ hosted on the company’s Facebook page. The personalised video experience puts users in the F1 racing car driver’s shoes, taking them through pre-race activities up to stepping into the car just before the big race> there are opportunities to interact with the likes of F1 champion drivers Lewis Hamilton and Jensen Button along the way.

The Facebook Connect function personalises the film using photos and details from the user’s Facebook account, together with text-to-speech technology and video input from the user’s webcam.

The campaign supports the ‘Drive of a lifetime’ global competition that will see 20 global winners fly to Silverstone, UK in October for three days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the British race track.

Grant Hunter, Iris’ regional creative director for Asia-Pacific, said, “ ‘Step inside the circuit’ transports you into the glamorous world of F1 racing. We are constantly pushing the experiences and content to give people a real feeling of what it’s like to be part of ‘the circuit’. ‘The ultimate drive’ is a highly-personalised piece that has an impressive degree of immersion.” ” ~ Campaign Asia

Experience it here.

Facebook “Like” in the real world

Hyundai brought the facebook “Like” function into their stand at the biggest automotive event in Netherlands – the AutoRai 2011. By including social media engagement at their stand it ramped up their offline and online success.
By easily connecting a tag to their Facebook account, Hyundai visitors were able to instantly share their favourite Hyundai cars with their Facebook friends in an exciting and fun way. Just a quick scan of the the special tag on one of the sleek pillars placed next to each Hyundai model, and a “Like” post was automatically placed on their Facebook wall.
Using this cutting-edge method, Hyundai achieved some fascinating results. During the event more than 10.000 “Likes” were posted on Facebook, reaching approximately 2,000,000 people online and the Dutch division of Hyundai made 1000 new friends on its freshly created Facebook page.

Credits:
Creative concept by agency Fitzroy Amsterdam
For client Hyundai
Technical execution Hyundai at AutoRai by SowiSocial

 

Contact us if you’re interested in bringing facebook into your next real world campaign.

A Fridge that Tweets!

We’re beginning to see more and more campaigns that bridges the world of social media & the physical one. In this case, BonaFont, a bottled water brand, created this brilliant experience of a tweeting fridge. Yes a fridge that sends out a tweet every time you open it! The aim was to remind people to drink water more often.

How it worked:

Bonafont sent a mini fridge with 2 liters of bonafont water to celebrity writers/bloggers. Every time the fridge door opened, a tweet was automatically posted on her twitter telling her fans she was drinking water and motivating them to do the same.

To keep the message going, new personalities would join the cause. Bonafont effectively reminds millions of people to drink 2 liters of water everyday.

Don’t Advertise, Disrupt – 5 Reasons why you should

 

This is article “5 reasons Experiential Agencies could disrupt Digital and Traditional Ad Agencies” presents a very convincing case on how the direction advertising, in it’s traditional sense, will inevitably be overtaken by experiential advertising. The reason in a nutshell is one word – Technology. It argues that technology has become so much a  part of almost every consumer’s DNA that they demand more than just clever brand tag lines or passive advertising. The audience is now expecting deeper and more meaningful experience and engagement for them to be convinced by the brand’s merits and offerings.

Definitely worth a read to keep ahead of the changing advert-scape.

Social Media in the Real world

This is a really neat and innovative way of connecting Out of Home billboards with Social Media.

The problem with traditional billboard ads is that it’s too much of a one-way communication with consumers only being able to see (if you can get their attention in the first place) the product.

However  Granatapet paired up with Foursquare to come up with this interactive billboard that targets the customer’s senses using social media integration. When someone checks in next to the billboard location, a sample portion of dog food is dispensed at the bottom of the billboard for the owner’s dog.

I can see so many variations of this application for so many other brands. Seriously, with technology available now, why do advertisers need to settle with just aiming for a 2-3 seconds eyeball when they can get their customers to really experience their product & brand?

 

The iButterfly Effect

“iButterfly” is an interesting iPhone application using AR, motion sensor, and GPS functions to collect coupons. The creative aspect of it allows users to customise their butterflies by snapping images of their environment. A practical/functional use for it is – through the iButterfly, it will deliver coupons, diverse information and contents which can be shared amongst friends.

Thanks to mediacafe for featuring this.

What the F**K is Social Media Now?

A must read.