Step inside the Circuit: A Johnnie Walker Facebook experience

“Developed by Iris Singapore, the new campaign is the latest installment of the ‘Step inside the circuit’ branded content platform that the spirits maker is hosting as part of its sponsorship of the Vodafone McLaren Mercedes formula one racing team.

The campaign includes an online video entitled ‘Drive of a Lifetime’ hosted on the company’s Facebook page. The personalised video experience puts users in the F1 racing car driver’s shoes, taking them through pre-race activities up to stepping into the car just before the big race> there are opportunities to interact with the likes of F1 champion drivers Lewis Hamilton and Jensen Button along the way.

The Facebook Connect function personalises the film using photos and details from the user’s Facebook account, together with text-to-speech technology and video input from the user’s webcam.

The campaign supports the ‘Drive of a lifetime’ global competition that will see 20 global winners fly to Silverstone, UK in October for three days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the British race track.

Grant Hunter, Iris’ regional creative director for Asia-Pacific, said, “ ‘Step inside the circuit’ transports you into the glamorous world of F1 racing. We are constantly pushing the experiences and content to give people a real feeling of what it’s like to be part of ‘the circuit’. ‘The ultimate drive’ is a highly-personalised piece that has an impressive degree of immersion.” ” ~ Campaign Asia

Experience it here.

Virtual Supermarket in a subway

Tesco in S. Korea pushed boundaries with the humble QR code with this out-of-the-box activation in a subway. The supermarket literally and virtually brought it’s store to the people where they could make online purchases by scanning the item’s QR codes with their smartphones.

 

 

Facebook “Like” in the real world

Hyundai brought the facebook “Like” function into their stand at the biggest automotive event in Netherlands – the AutoRai 2011. By including social media engagement at their stand it ramped up their offline and online success.
By easily connecting a tag to their Facebook account, Hyundai visitors were able to instantly share their favourite Hyundai cars with their Facebook friends in an exciting and fun way. Just a quick scan of the the special tag on one of the sleek pillars placed next to each Hyundai model, and a “Like” post was automatically placed on their Facebook wall.
Using this cutting-edge method, Hyundai achieved some fascinating results. During the event more than 10.000 “Likes” were posted on Facebook, reaching approximately 2,000,000 people online and the Dutch division of Hyundai made 1000 new friends on its freshly created Facebook page.

Credits:
Creative concept by agency Fitzroy Amsterdam
For client Hyundai
Technical execution Hyundai at AutoRai by SowiSocial

 

Contact us if you’re interested in bringing facebook into your next real world campaign.

An Augmented Reality Experience you just can’t ignore

An immersive experience using Augmented Reality and a Large Format LED board in London. This gels perfectly with the concept of Angels Falling from the Sky.

We’d love to do an execution like this in the Westfield mall’s LED boards! or  in the (too many) LED boards that populate the streets of Singapore.

Social Media in the Real world

This is a really neat and innovative way of connecting Out of Home billboards with Social Media.

The problem with traditional billboard ads is that it’s too much of a one-way communication with consumers only being able to see (if you can get their attention in the first place) the product.

However  Granatapet paired up with Foursquare to come up with this interactive billboard that targets the customer’s senses using social media integration. When someone checks in next to the billboard location, a sample portion of dog food is dispensed at the bottom of the billboard for the owner’s dog.

I can see so many variations of this application for so many other brands. Seriously, with technology available now, why do advertisers need to settle with just aiming for a 2-3 seconds eyeball when they can get their customers to really experience their product & brand?

 

Interact with your TV ad

To launch the new Honda Jazz, this interactive TV ad campaign (created by W+K London) called “This Unpredictable Life” allows you to literally grab content from the ad as it plays using your iPhone.

In this case, you can grab a character out of the ad. Once you’ve got the character, you can interact with it – For example, singing into the iPhone to make characters dance.

Pretty cool way to keep people from heading to the toilet during a commercial break huh?

Toyota Interactive Wall

Toyota Prius wows with a one-of-a-kind fun & interactive brand experience for the 2011 Detriot Motorshow.

A three-screen multi-touch display in human size presents a trio of slick animated environments, smaller pop-up windows that tout various Toyota Prius features, custom QR codes that visitors can photograph and use elsewhere, windows to contact local Toyota dealers, and activities for children. The animation displayed on the trio of panels rotates in slot machine style so that the front, middle, and rear sections of the car appear to be simultaneously positioned in alternate environments.

The iButterfly Effect

“iButterfly” is an interesting iPhone application using AR, motion sensor, and GPS functions to collect coupons. The creative aspect of it allows users to customise their butterflies by snapping images of their environment. A practical/functional use for it is – through the iButterfly, it will deliver coupons, diverse information and contents which can be shared amongst friends.

Thanks to mediacafe for featuring this.

The perfect alibi

Del Campo/Nazca Saachi & Saatchi’s created this ingenious machine, the Andes “Transporter”, which gave young barflies convincing alibis around Argentina. Installed in bars, the soundproof booth produced ambient sound effects of hospitals, bar mitzvahs, traffic jams–whatever young men needed to persuade their suspicious ladies that they were anywhere but in a bar.

Mini Vending Machine

 

MINI has created a Vending Machine displayed as the largest-ever fully-interactive night projection in Canada . It showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.

Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.